A new “Beef. It’s What’s for Dinner.” campaign is debuting this month. According to Michele Murray – Consumer Marketing Executive Director for the National Cattlemen’s Beef Association – the campaign builds on the core benefits that only beef offers. Murray notes most look at beef for its sizzle or great flavor – but notes its nutrients make it the most powerful protein. It’s called the “Above All Else” campaign – and it aims to reach the older millennials and Gen-Xers who care about food and nutrition.
The beef checkoff-funded campaign will feature sizzling beef recipes, juicy details about essential nutrients and the voice of one of Hollywood’s most promising new talents – Garrett Hedlund. Hedlund says he’s proud to represent America’s farmers and ranchers – noting he grew up on his father’s cattle operation.
Source: NAFB News Service