The 150-acre property is Beck’s first permanent location in Kentucky. Plans for the new property include building a distribution center, conducting Practical Farm Research (PFR)®studies, operating the southern Choice Trials program, as well as providing farmers with educational and agronomic support. “We are excited to officially extend our heritage into Kentucky to better serve farmers in our southern marketing area,” said Sonny Beck, president of Beck’s Hybrids. “Located just east of Henderson near the intersection of Interstate 69 and the Audubon Parkway, this long-term investment will allow us to better deliver the best performing seed products to farmers in Kentucky, Southern Indiana and Southern Illinois.”
In an effort to enhance product performance in farmers’ fields, Beck’s released the Choice Trials program in February 2012 that will provide farmers with more products tailored for their specific growing condition. Beck’s also conducts PFR studies that are designed with the farmer in mind. Different management practices and new technologies are researched to determine how they perform in varying field environments. Farmers in Kentucky, Southern Indiana and Southern Illinois can expect to tour the PFR studies by the 2013 growing season. Beck’s has also committed to providing one $2,000 scholarship to a high school senior from this region that will be attending college. The scholarship will be awarded each year for the next five years. “At Beck’s we are dedicated to the success of our customers,” said Scott Beck, vice president of Beck’s Hybrids. “Our goal is very simple. Provide our customers with the best choices in genetics and traits as well as agronomic support and service. With the new location, we’ll not only be able to deliver products faster, but it will allow us to continue growing into the future.”