Some of the American Soybean Association’s top advocates gathered in Indianapolis this past week to discuss innovative ways to increase member engagement and strengthen ASA’s grassroots advocacy efforts. The ASA Advocate and Influencer Conference provided training to ASA’s top recruiters and state association staff in engaging and motivating members.
The program featured the following sessions:
- Association Innovation Think Tank Workshop
- Take a STAND for Results: Effective Grassroots Messaging and Advocacy, and
- Social Media Training
Participants were also treated to a presentation on e-Legacy Connect, a new ASA member benefit that provides succession solutions for farm families.
ASA’s Soybean Advocate and Influencer Conference was sponsored by DuPont Pioneer and AGCO.