Indiana Tech Company Helps Farmers Farm Data
But just collecting data is not enough, “We have more data than people really know what to do with so we need to have software analyze and make recommendations to the grower.”
Vollmar says FarmLogs is an independent company that works with growers to help them manage and analyze the data they have collected, “Data can transform the way we farm. The data analysis can help farmers make better and more profitable decisions in the field.” He added that all this data is only useful if it can be turned into practical recommendations. He believes that precision farming can have a big impact on agriculture, but growers must have easy access to the data and have the tools to make sense of the information they have.
What is ISOBlue?
ISOBlue is a small, low-cost (sub $300) device being developed at Purdue University that forwards information directly from ISOBUS ports on big agricultural equipment to farmers’ smartphones via Bluetooth. FarmLogs is sponsoring this project.
What is FarmLogs?
FarmLogs is an ag tech company that helps farmers digitally manage their farms and increase profitability. With FarmLogs’s user-friendly software and smartphone app, farmers can log activity in their fields and inventory, analyze farm operations, track rainfall, view crop history and maximize prices on yield. An alumnus of the winter 2012 batch of Y Combinator, FarmLogs is the leading management software for row crop farming and is headquartered in Ann Arbor, Michigan.
What kind of data do the ISOBUS ports on tractors collect?
Tractors have little ISOBUS ports sitting on them collecting data as they drive along, and this data is then used later to guide decisions in planting, harvest, and more. Data includes everything from whether or not the brake lights are on to how many fields have been planted on what days.
What problem is ISOBlue trying to fix?
Big agricultural equipment manufacturers lock data coming from the ISOBUS ports into cumbersome and expensive legacy systems. This results in two problems.
- If a farmer has a combine from one manufacturer and a sprayer from another, he will be obliged to pay twice for accessing the data in two different ways from two different expensive systems.
- Because the legacy systems are old and cumbersome, the farmers have to transport data around by sticking USB ports into one place to extract the data and another to format and send the data to their agronomists, tax accountants, or wherever else.
How does ISOBlue address these two problems?
ISOBlue gets the data from all of those ISOBUS ports sitting on the machines, filters out the unnecessary stuff (for example: are the brakelights on?), and puts the important data out there for anyone to do something with, unencumbered by any proprietary legacy system.
Plus, the data is automatically transported via Bluetooth to the farmers’ smartphones, which FarmLogs will then spit out in usable format. No more USB ports! Since ISOBlue uses the existing data connection already on the farmer’s smartphone, there’s no additional cost of a dedicated connection.
How will the data be accessed by farmers?
Since ISOBlue is an open-source project, the data being collected is going straight into the cloud. Any techie anywhere can capture that “proprietary” information, build an app, and put it directly into the hands of the farmer on the tractor any way they like.
FarmLogs plans to capture the data even faster—before it even gets into the cloud—and transport it automatically to the farmers’ smartphones via Bluetooth. FarmLogs will then spit out the data in a format that is easy for agronomists, tax accountants, and anyone else to use. Best of all, the farmers will have complete, immediate and cost-free control over their own data.
What does ISOBlue have to do with FarmLogs?
FarmLogs is a sponsor of ISOBlue. This means FarmLogs is intimately involved in the development of the project and is actively developing its current software to integrate ISOBlue as soon as the project is completed.