The DEKALB®, Asgrow® and Deltapine® brands are proud to launch and support “National Agronomy Week”, an annual observance to promote appreciation for the invaluable support provided by agronomists, seed dealers and crop consultants. This season, Agronomy Week is being celebrated April 3-7 and will continue to be observed the first Monday through Friday of April in years to come.
Jesse Hamonic, DEKALB®, Asgrow®, Deltapine® brand lead explained why the week was set aside to celebrate agronomy. “One of the most critical things to farming that we don’t always talk about is the role agronomy and specifically agronomists play in helping us be successful throughout the year so when you think about racing in particular, we’re working with race driver Clint Bowyer, they work with their pit crews like farmers work with their agronomists so we wanted to take the time to celebrate the role agronomist play as we rush into the planting season.”
During Agronomy Week, farmers can give their agronomic team a “shout-out” at AgronomyWeek.com. All shout-out participants will automatically be entered into the Agronomy Week Giveaway Sweepstakes, with one farmer and three members of his agronomic support team winning a racing weekend grand prize. Hamonic added “We’re inviting farmers to visit www.agronomyweek.com or they can use #agronomyweek in social media and they can enter for a chance to win 4 tickets to a NASCAR race but really the goal is to celebrate agronomists and the role that they play throughout the year.”
The DEKALB®, Asgrow® and Deltapine® brands are giving their own shout-out to these integral members of the farming community via a digital video campaign featuring Bowyer. “Farming and racing have one important thing in common,” Hamonic noted. “Getting off to a fast start helps lead to a successful harvest or victory at the finish line.” The brands hope that Agronomy Week becomes a strong tradition within the ag industry, to highlight the importance of agronomic support and the role of these professionals on farms across the country.
Hamonic indicated that spring is the perfect time to observe Agronomy Week, because that’s when agronomic support teams are focused on helping farmers kick off the planting season. Then, they continue that momentum with guidance all season long to help farmers finish strong at harvest.