To celebrate National Ice Cream Month, the American Dairy Association Indiana hosted their 29th annual ice cream social at Monument Circle in Downtown Indianapolis this past Friday. ADAI’s Director of Communications, Jenni Browning, gave HAT the inside scoop on why everyone should be celebrating with sundaes.
“Indiana’s number two in ice cream production here in the state. So, it just helps us bring people down together to enjoy ice cream and bring little bit of awareness to the dairy industry,” said Browning.
Browning also shared the importance of promoting the dairy industry, especially in today’s current climate.
“Obviously the dairy industry is a struggling right now. Dairy farmers are having a tough time, so I think part of what we do for our goal, and for a check off really does bring the dairy farmer’s story to life. So, to bring it to help educate the public, and also to the media to talk about dairy farming, to talk about what they do every single day on the farm, and also about the nutrition and high-quality dairy foods.”
Not only is the ADAI raising awareness for a wonderful industry, but also a great cause as all proceeds from the Ice Cream Social benefitted Big Brothers Big Sisters of Central Indiana (BBBS). Whitney Smith, Director of Corporate Giving and Marketing for Big Brothers Big Sisters, told Hoosier Ag Today how the partnership came to be.
“Typically, the American Dairy Association chooses a youth-serving nonprofit in the city, so they approached us last year, and we said ‘absolutely, we’d love to benefit from this’,” said Smith.
ADAI raised a total $8,000 on Friday which will provide additional mentoring relationships for Big Brothers Big Sisters of Central Indiana.
For more information regarding Big Brothers Big Sisters of Central Indiana or the American Dairy Association Indiana, visit the links below.