Talladega Motor Speedway will once again be the home of “the big one” on Oct. 13-15, only this time it will be the National Corn Growers Association conducting their largest American Ethanol NASCAR promotion to date, not the seemingly inevitable fast racing and wrecks that make the track famous.
NCGA will be partnering with corn farmers from across the U.S. – including Alabama, Kansas, Iowa and Michigan – to promote E15 American Ethanol all weekend in the popular Fan Zone exhibit area, nearby campgrounds, on-track signage, the pavement in pit road and the in-house video system.
“Corn Growers partnered with Growth Energy under the American Ethanol banner to spread the positive benefits of E15 and higher ethanol blends. Since 2011 drivers on all three of NASCAR’s racing series have completed more than 10-million miles on E15,” said Don Glenn, NCGA board member and farmer from Hillsboro, Alabama. “And E15 has worked seamlessly in these high performance engines. Today, a growing number of consumers are seeking this American-made fuel at the pump because they have seen how well it works for the world’s best drivers.”
Corn farmers will hand out American Ethanol starter flags as fans arrive and those who fly their green flag over the race weekend will receive promotional items, including E15 T-shirts to continue promoting ethanol long after the roar of the race has concluded. Fans will also have the opportunity Saturday morning, October 14, to meet American Ethanol No. 3 Chevy driver Austin Dillon at the exhibit in the Fan Zone.
As part of its overall Green Initiative, NASCAR switched the fuel used in every car in all three series to the Sunoco Green E15 blend. The move to an ethanol blend created a natural opportunity to partner on an initiative highlighting both the sport’s dedication to a cleaner environment, the many environmental and security benefits of ethanol and the important role American farmers play in the national movement toward renewable biofuels.
“Growing ethanol use cuts our dependence on imported oil every day, to the tune of 35 percent in the last decade. Ethanol also cuts harmful greenhouse gas emissions by 41.2 million metric tons,” said Glenn. “That’s like taking 8.7 million cars off the road. And the jobs and tax revenue created by the ethanol industry helps every sector in the U.S.”
American Ethanol is also the sponsor of the Saturday night infield concert featuring country star Colt Ford. It is open to all infield guests and Sunday Alabama 500 ticket holders. Infield access for the concert begins Saturday after all track activity has concluded. Concert festivities will begin at approximately 7:00 p.m., with Colt Ford taking the stage at approximately 9:00 p.m.