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American Milk Drive Center Stage at 500 Rookie Event

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Great American Milk Drive

Text Milk 90999Something new was unveiled at this year’s Indy 500 Fastest Rookie event at the Indianapolis Motor Speedway Tuesday. The annual tradition is sponsored by American Dairy Association, Indiana Inc and their special guests included the 2014 rookie drivers for Sunday’s race, and also Jean Ragalie, National Dairy Council president who asked everyone to pull out their phone and support the Great American Milk Drive for the needy.

Jean Ragalie“It’s hard to believe but in America there are over 47 million people that are food insecure. That’s 12 million families, and what we know is that milk is one of the least donated food items but most requested. So it means these folks in need are not getting a very important and nutritious food when they go to the food bank. We’re trying to help solve that problem with Feeding America, the nation’s largest food bank network.”

She told HAT with so many Americans unable to afford milk and the nutrition it provides the drive hopes to help lower that number by making more milk available through the food banks.

“These families through the food bank currently get less than one gallon of milk per year and really a family needs a gallon of milk a week so please give by going to the website to donate.”

Ragalie said from now through May 25th they will match all donations.

“So it will be a 2 for 1. Whatever we get in donations we will match.”

Donations can be made at https://milklife.com/give or by texting the word Milk to 90999. Your donation will be given as a coupon that can be taken to the grocery store for a gallon of milk.

Regalie added the first time effort could run in perpetuity.

“We hope the finish line for this year will be 2 million gallons donated and we think that we’ll be able to do that.”