Bayer Products Gain Market Share in Indiana
Build it and they will come, make it and they will use it. That is the case for crop protection chemicals from Bayer Crop Science. Five years ago I was walking a field in Hendricks County getting my first look at a new line of herbicides from Bayer. Since then these products have become very popular with Indiana farmers. Jeff Springsteen, with Bayer, says growers have made these products very popular, “When we launched Laudis and Corvus and Balance Flex, we had about 3% market share; since then we have grown to 16%.” Bayer now has the number 1 corn herbicide in the market with Corvus.
The safener built into these products has given growers the protection they want without crop injury. Springsteen says the low use rate of this technology has proven to be very attractive to growers as well, “When you look at the portfolio, the max use rate is 3 to 6 oz.” He said this makes for easy transportation and handling, “Two cases of Corvus is equivalent to 200 gallons of our competitor.”
In the next few years farmers will have several new tools to consider from Bayer. Springsteen said Bayer is developing a Laudis-Dicamba product with an improved safener, “This is going to put a much higher level of safety for Dicamba on corn than what you are seeing today.” Bayer says they are committed to investing in new research and bringing new products to the marketplace to help farmers meet the challenges of the future.