The Corn Farmers Coalition is back in Washington to continue its mission of telling the story of the revolution going on in modern farming and the significant role family farmers have in this success. After a brief absence, large format ads featuring real farm families and fact-based messages about America’s largest crop will return to the nation’s capital. The ads will be seen in ten metro stations throughout the city starting Monday. “The focus of the CFC campaign is to educate decision makers and those who influence them by assuring a better awareness of agriculture and the positive changes being embraced by farmers,” said Lou Lamoreux, a Lanark, Ill., farmer whose family is featured in the campaign. “The idea is to build a foundation of knowledge related to growing productivity trends and environmental improvements and that’s still relevant even in light of the current drought.”
The lighted dioramas will be located on the passenger boarding areas in Forest Glenn, Cleveland Park, Eisenhower, Glenmont, Ballston, Van Ness, Princes Georges Plaza, Shady Grove, Pentagon City and Gallery Place metro stations. “I think there is a growing awareness that family farmers do exist, and that the generations of knowledge we represent are a valuable national resource.” said Ken McCauley, a farmers from White Cloud, Kan. “Just in the last ten years, we’ve grown nine of the largest crops in history. Even this year, when farmers are suffering from widespread drought, we are on track to harvest the 8th largest crop in history.”
Through innovation, technology and hard work, American family farmers like the Lamoreuxs and McCauleys have become the most productive farmers the world has ever seen. They are achieving this remarkable productivity with fewer resources and while making great progress in protecting the environment.
The Corn Farmers Coalition helps to amplify this message and put a face on family farmers with images that are easy to consume and understand. The messages ring true and come from such relevant and trusted sources as the U.S. Department of Agriculture and the Environmental Protection Agency.
The Corn Farmers Coalition is a unique alliance that is education focused and steers clear of specific policy issues. It is also funded exclusively by farmers with corn checkoff dollars. Click here for more information.