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Consumers Look to Meats for Protein

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Nearly half of U.S. consumers say animal protein is still the best source of protein. A study released by the NPD group found fish and meat are primarily considered the best sources for protein. More than 60 percent of consumers, according to the study say they eat animal protein in a typical day. Animal Protein in the report does not include lunch and deli meat, which is included in the other category. NPD analyst Darren Seifer stated “While Traditional Protein Purists stick to their traditional meat sources for protein; they are also likely to have more meals that are rounded out with vegetables and grains.” The report categorized consumers into three segments, Traditional Protein Purists, Flexible Protein Users, and Knowledgeable but Indifferent.

Topping the list of the animal proteins considered the best sources of protein are beef and chicken, then fish which is distantly followed by others, which includes pork, ham, shellfish, lamb, and bacon, according to the NPD report. The report also finds that consumers, generally, are less likely to cite dairy and eggs as the best sources of protein when compared to animal protein.

Source: NAFB News Service