U.S. vegans will have to wait longer for vegan-friendly options at Domino’s. According to the Detroit Free Press, People for the Ethical Treatment of Animals (PETA) proposed Domino’s add vegan cheese and meat to its topping options.
Despite their request, Domino’s shareholders overwhelmingly rejected the proposal by an estimated 43.2 million votes. Less than one percent of shareholders supported the idea. It should be noted PETA owns 39 of the company’s shares. “Like any prudent restaurant operation, we only add new items to our menu when there is meaningful consumer demand for that product,” the board told MLive in a report here. “We have yet to see clear indication of that demand, which would suggest that we add it to the menu of our more than 5,000 U.S. stores and, therefore, the Board cannot and does not support this proposal.”
Domino’s vice president of communications Tim McIntyre echoed the board’s statement.
“We’re constantly looking at consumer trends and new things. There has been no sign of consumer demand,” he told Detroit Free Press reporters. “We know a little bit more about launching products than they do. We know a little more about running our company than they do.”