While “one million” sounds like a lot, and if you are talking $$$ it is, at least in my world. But one million internet impressions is not. In cyberspace impressions are counted in hundreds of millions. So to boast of “one million impressions in one month” is really no big deal.
This is especially true when you are referring to one million false impressions. That is to say the information being spread is false.
Yet, the anti-GMO nutcases are all excited about their big push.
The #1MilNonGMO Social Media March will attempt to garner 1 million social media impressions to raise awareness about the negative impacts of GMOs
FINLAND, Minn. and ATLANTA –The Organic Consumers Association (OCA) today announced that it will join the national organic and all-natural food and wellness brands that have banded together to raise awareness about GMOs and their negative effects on health and the environment. These national brands, led by Little Me Tea, are hosting a Social Media “March” across the major social media outlets with the goal of creating 1 million online impressions in the month of May. The campaign will raise awareness about the dangers of GMOs, the importance of honest labeling, and how to become a more informed consumer. Using the hashtag, #1MilNonGMO, these companies will start the online conversation and encourage others to join in by sharing, posting, and commenting across Facebook, Twitter, Pinterest, and Instagram.
The brands determined that a Social Media March had the greatest capacity to reach a broad, connected audience eager for more information on the controversial issue of GMOs. The March would also have a lasting effect as pins, tweets, and blog posts are archived on the Internet.
The Social Media March will start on May 1, 2015 when the hashtag, #1MilNonGMO, will be used on daily Facebook posts, Tweets, Pins, and Instagram posts. The goal is to reach 1 million social impressions by May 31, 2015. Critical to the campaign’s success is the sharing, reposting, and commenting of content that contains the #1MilNonGMO hashtag.