Animal activist attacks on the livestock industry are not new. What is new are the tactics and messaging they are using. The days of PETA protesters taking off their clothes to protest fur and leather and undercover videos of livestock operations are in the past. Today, their attacks and far more sophisticated and well-funded.

On the first episode of WTF? (What's Threatening Farmers?), Gary Truitt talks with Emily Ellis of the Animal Ag Alliance about how these groups and their new techniques that are threatening the farm.