Which of the agrifood trends will be the most transformative for 2024? Dr. Allen Gray returns for another round with hosts Sal Sama and Ryan Priest for another episode of The High Ground powered by Premier Companies.  As you may remember, in addition to being the Land O’Lakes Chair in Food and Agribusiness, Dr. Gray is the Professor of Agriculture Economics at Purdue University.

On today’s episode, Dr. Gray will share some thoughts from his recent article, How Will Tech Enable Agrifood Trends of 2024?  Dr. Gray, Sal, and Ryan will cover a variety of heavy-hitting topics such as sustainability, digital transformations, labor trends, food traceability and financing, and agribusiness trends.  You’ll hear about how technology enables us to share how growers steward their resources and how they’re able to prove it through data, information, and technology.  “I think we are a really sustainable industry, but maybe we don’t tell that story very well, and one of the reasons for that is that we haven’t been as capable as we could be at talking about that, and that’s where digital comes in.”  You can view the full article here: https://agribusiness.purdue.edu/how-will-tech-enable-agrifood-trendsof2024/#:~:text=Technology%20is%20pivotal%20in%20this,of%20soil%20and%20crop%20health.