Two of Indiana’s most dominant farm broadcasting operations have announced a partnership which will significantly expand their reach and coverage of Indiana agriculture. Hoosier Ag Today programs are now being broadcast on WOWO – 1190 AM and WOWO-FM 107.5 along with farm programs hosted and produced by Rob Winters, WOWO Farm Director. Together, this program line-up is one of the most powerful in the Midwest.
“The addition of WOWO, along with our 65 other affiliate stations, gives HAT dominant coverage of Indiana,” said Gary Truitt, President of Hoosier Ag Today. “Our program content and sponsor messages now reach the largest farm audience in the Hoosier State, while still allowing advertisers to target their message to just the geography they need – all within a farm broadcasting environment.” Truitt added that working with a heritage farm station like WOWO, with more than 85 years of farm broadcasting history, is truly a humbling experience.
“I’ve known the staff of Hoosier Ag Today for several years and respect them as some of the best farm broadcasters in the Midwest,” said Winters. “This is not only the union of two dominant Farm News sources, but a real treat for me to work alongside friends. I expect this to be one of those rare occasions when One + One = THREE! I see exciting opportunities for our future as we work to super serve our two primary customers; Midwest farm families and the Ag industry companies that serve them.”
Hoosier Ag Today programs broadcast on WOWO will include morning farm news hosted by Gary Truitt, Andy Eubank, and Cayla McLeland plus an exclusive Indiana farm weather forecast from HAT Chief Meteorologist Ryan Martin. HAT will also provide a closing market report weekdays on WOWO and a weekend commentary for the “Midwest Ag Matters” program aired on Saturday morning on WOWO. Award-winning, NAFB, WOWO Farm Director Rob Winters will also on occasion produce material for broadcast statewide on Hoosier Ag Today.
McLeland, who also serves as HAT Director of Sales, will coordinate advertising opportunities for regional sponsors, developing the best mix and coverage on WOWO and the Hoosier Ag Today radio network. In addition, Hoosier Ag Today digital content will be placed on the popular WOWO farm web page. Both organizations will coordinate joint activities and promotions at several key agricultural events in the state, including the Fort Wayne Farm Show and the Indiana State Fair.
About Hoosier Ag Today
Hoosier Ag Today was founded in 2006 for the specific purpose of serving the informational needs of the Hoosier agricultural community. HAT currently has 65 radio stations broadcasting its programs. In addition, HAT operates a multi-media web site, smartphone app, and publishes a daily e-mail newsletter. In 2008, 2010, and 2012, Hoosier Ag Today was rated the most listened to farm radio network in Indiana by Ag Media Research. Hoosier Ag Today is represented nationally by J.L. Farmakis, Inc.