On September 18, 2006, a group of 10 radio stations around Indiana added a new set of farm programs to their lineup. Known as Hoosier Ag Today, the programs had a new approach with a familiar voice. Gary Truitt had been broadcasting to Indiana farmers since 1985; and, in 2006, he founded Hoosier Ag Today a radio network dedicated to covering Indiana agriculture. “There was a lot going on in Indiana agriculture in 2006, yet it was not being covered by the regional networks then serving the state,” said Truitt.
With the support of Indiana Farm Bureau, the Indiana Soybean Alliance, and Milk Promotion Services of Indiana, Truitt was able to launch the statewide radio network. Within a few short months the number of stations airing HAT programs had grown to 20. Growth in affiliates and coverage would continue, and today 65 stations broadcast Hoosier Ag Today programs every day.
Technology has always been at the heart of the operation. In 2006 most radio networks used satellite technology to deliver their programs to stations. HAT began by offering stations high quality digital audio programs delivered over the internet. Today, HAT uses the internet to deliver content to farmers via a multi-media web site, mobile app, daily podcast, and social media platforms, as well as radio broadcasts. “We are content driven,” said Truitt. “We focus on delivering timely and relevant information to growers in whatever format they want to receive it, on their truck radio, mobile phone, or office computer.”
At the end of 2007, Truitt was joined by veteran broadcaster Andy Eubank and, in 2011, by Jon Truitt as digital services manager. Rounding out the HAT team are Beth Carper, Traffic Manager, and Kathleen Truitt, Chief Financial Officer. The network is represented by J.L. Farmakis for commercial sales. “We are proud to have served Indiana farm families for 11 years and are excited about the future of our organization and Indiana agriculture,” stated Kathleen Truitt.