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Hoosier Ag Today Partners with Pioneer on Agronomy Platform


Hoosier Ag Today, Indiana’s farm network, has partnered with Pioneer Hybrids, a DuPont company, to provide farmers with the most up-to-date, field and crop condition reports.  The information will be distributed using radio, on-line, and smartphone technology. The reports, that began in early April, feature timely updates from Pioneer agronomists located round the state of Indiana.  In addition, a network of farmers have agreed to provide regular in-field updates during the growing season.  Combined with weekly crop update reports from USDA and advisories from Purdue University, this platform will be the most up-to-date and comprehensive source for field crop data in the state.


Audio interviews with Pioneer agronomists who are in the field on a daily basis are being aired on HAT radio programs broadcast by a group of leading stations covering all the major agricultural areas of Indiana. These reports are downloadable on-line on a special agronomy section at www.hoosieragtoday.com.  Hyperlinks to this special section are also included in the daily e-newsletter published by HAT and distributed to thousands of top Hoosier growers.   With the growing use of smartphones by farmers, the agronomy updates are also available in a special section of the “HAT app ” available for Android and iPhone* users. This allows farmers to check field and crop conditions around the state while standing in their own fields.


In addition to the Pioneer agronomists, a selected group of growers has been recruited to act as field reporters for the program. These experienced and well-respected farmers will provide HAT with timely, firsthand information about crop conditions and progress, weather and soil conditions, and disease issues in their area.  These growers are strategically located in all areas of the state including: Jasper, Tipton, Kosciusko, Decatur, Bartholomew, Jay, Montgomery, and Gibson counties.  Advanced Ag Solutions, Indiana’s premier crop consulting company, is sponsoring the farmers’ updates and will regularly provide recommendations to growers that will result in greater yields and higher profits.


The Pioneer agronomy platform will feature resources beyond just crop and field conditions. Farm Clinic, an Indiana-based company that provides fertility and crop management recommendations, is also contributing regular data and recommendations. Weekly state and national reports from USDA’s National Ag Statistics Service will be posted on the web page along with the latest agronomy research from Purdue University.


About HAT

Hoosier Ag Today was founded in 2006 for the specific purpose of serving the informational needs of the Hoosier agricultural community.  HAT currently has 45 radio stations broadcasting its programs.  In addition, HAT operates a multi-media web site, smartphone app, and publishes a daily e-mail newsletter.  In 2008 and 2010, Hoosier Ag Today was rated the most listened to farm radio network in Indiana by Ag Media Research.  Hoosier Ag Today is owned by Truitt Communications, LLC and represented nationally by J.L. Farmakis, Inc.