Hoosier Ag Today has been recognized as the most-listened-to farm radio network in Indiana by Ag Media research (AMR). In AMR’s survey of 1023 class 1A farmers in 82 Indiana counties, Hoosier Ag Today received a 40.9 Cume rating. This measurement of audience listenership was almost twice as large as any other network or station. This also represents a significant increase from the HAT audience last measured in 2014. “It is especially gratifying that we reached this major milestone as we celebrate our 10th year of operation,” said HAT President and Founder Gary Truitt.
In the past 12 months, Hoosier Ag Today has added several stations to its statewide network. These include WOWO-AM, Ft Wayne; WKVI-AM/FM, Knox; WYMR-FM, Culver; WBKQ-FM, Alexandria; and WDWQ-FM, WDKE-FM, WBOW-FM, and WIBQ-AM in Terre Haute. The addition of these stations helped fuel the HAT audience growth. In addition, several of the long-time HAT affiliates, including WRAY-AM/FM, Princeton; WKKG-FM, Columbus; and WCDQ-FM Crawfordsville, saw increases in their farmer listening audience. Several of these stations have increased the number of farm programs they air each day to better serve their local farm audience.
“This shows how important our local, timely, and relevant content is to Indiana farmers during these difficult economic times,” said Truitt. The AMR data confirmed that 86% of the farmers surveyed said they listened to radio daily for agricultural information. This is consistent with the past 3 AMR reports in Indiana that have shown an 86.6% daily radio listenership by farmers. Indiana daily farmer radio listening is higher than the national average of 71%, as estimated by the National Association of Farm Broadcasting. “In addition to thanking Hoosier farm listeners, we would like to recognize the radio stations on the HAT network,” said Andy Eubank Vice President of Operations. “Their commitment to airing our farm news, weather and market programs allows the network to reach farmers with this timely information. “ Most of HAT’s 65 affiliated radio stations have been part of the Network for the past 10 years.
For the first time, the AMR study also measured farmer radio listening on the weekends. The study indicated that 40.3% of those surveyed were listening for agricultural information on the weekend. “Farming is not a Monday through Friday occupation,” said Truitt. “Especially with corn and soybean prices at current low levels, many producers are seeking off-the-farm employment during the week and are farming full-time on the weekends. To meet this demand for more weekend information, Hoosier Ag Today will be launching a long-form program for airing by stations over the weekend.” Title sponsorship opportunities are currently available for this program.
About Hoosier Ag Today
Hoosier Ag Today was founded in 2006 for the specific purpose of serving the informational needs of the Hoosier agricultural community. HAT currently has 65 radio stations broadcasting its programs. In addition, HAT operates a multi-media web site, smartphone app, and publishes a daily e-mail newsletter. Hoosier Ag Today is represented nationally by J.L. Farmakis, Inc.
Access the HAT on-line media kit at www.hatradio.com