Continuous education and leadership are second nature for industry spokespeople involved in Pork Leadership Institute, which is a joint program between the National Pork Board and the National Pork Producers Council. Micah Render is a producer from Northwest Indiana who is involved in the year-long program. He recently joined 15 other individuals, representing 11 states, on a session in Chicago.
”The group traveled to different grocery stores, and international stores in the Chicago area, to see how pork was represented compared to other meats such as beef, chicken, turkey, I really got looking at different products that are made from pork.”
PLI Members meet several times a year to network and advance their knowledge on areas like retail marketing, markets and risk and telling their story. Render says he encourages industry professionals to be involved.
“I think people should apply to join PLI for a great learning experience about the pork industry, great way to meet new people from across the United States that have the same passion about the industry as what you do.”
Being a part of PLI has reminded Render about the roles National Pork Board and National Pork Producers Council play in the pork industry, enticing him to be more involved.
“Upon graduation from the PMI program I hope to help my company, my state pork board, and try to serve on a national task force, to help talk to individuals about the pork industry and how we can make for a better pork industry.”
Interested individuals should contact their state’s pork association to learn how to apply for the 2022 PLI class.