For the first time in its 85-year history, the National FFA Organization has an official mascot – an adorable, approachable, feathery and highly playful great horned owl. Flyte the Owl is the chief brand ambassador of the National FFA Organization and arrives in town tomorrow to help kick off the 2012 National FFA Convention & Expo.
The seven-foot-tall character has a busy week of appearances at special events and functions at Bankers Life Fieldhouse, the Indiana Convention Center, Lucas Oil Stadium, the Indiana State Fairgrounds and several other venues throughout the city. Flyte was created to serve as a head-turning champion for FFA and agricultural education. He’ll help spread the message that today’s FFA helps develop knowledge and skills that students need as they prepare for careers in science, business, marketing, food production or any of the more than 300 agriculture-related fields that exist today.
The huggable Flyte is a creation of Street Characters in Calgary, Ontario, Canada, the industry leader in character creation. Street Characters has created hundreds of characters for NHL, NFL, MLB, MLS and minor-league teams, colleges and universities and secondary schools. “I am always extremely impressed by our artists and production team but when Flyte became a reality, the costume just blew me away,” said Aubrey Fishman, director of marketing at Street Characters. “The detail. The expressions. How real he looks and feels. The National FFA Organization was great to work with on this project and we hope that Flyte serves as an engaging brand ambassador for FFA for many years to come.”
The National FFA Organization provides leadership, personal growth and career success training through agricultural education to 557,318 student members in grades seven through 12 who belong to one of 7,498 local FFA chapters throughout the U.S., Puerto Rico and the Virgin Islands.