Soy marketing events, such as the upcoming U.S. Soy Global Trade Exchange, help U.S. soybean farmers maintain relationships with important international customers. That includes importers from China who committed to buy billions of dollars worth of U.S. soy at last year’s exchange.
The soy checkoff hopes to see similar results at this year’s event, which will take place in Milwaukee, September 15th through the 18th. Dwain Ford, United Soybean Board international opportunities target area coordinator and Illinois soybean farmer, explains why the exchange is important.
“The exchange provides the opportunity for U.S. soybean farmers to be able to meet our international customers and sit down with them and listen to what their needs are,” he said.
Last year, representatives from China committed to purchasing 2.8 billion dollars worth of U.S. soy during the exchange, which is co-hosted by the soy-checkoff-funded U.S. Soybean Export Council.