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New Faces of Farming to Help Set the Record Straight

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Nancy KavazanjianThe U.S. Farmers & Ranchers Alliance recently announced the winners of their second class of the Faces of Farming and Ranching program. Farmers from Iowa, Illinois, Texas, Michigan, and New Mexico will be the real faces of agriculture that American consumers will see during the next year.

Nancy Kavazanjian from Wisconsin is the new chairperson of USFRA and a director for the United Soybean Board. She’s is very pleased with the new faces who will be active participants in the national dialogue about food production to set the record straight.

“We have five extraordinary young people who know how to connect with their generation, and that’s what we’re trying to do is a connection. I also work with the Common Ground program which connects women to urban women. It’s the same thing, a like-minded person who wants to have a dialogue. That’s what it’s about, and I urge every farmer and rancher in this country to start talking and telling people what you do on your farm. We have to have that conversation.”

Erin Brenneman (Iowa), Darrell Glaser (Texas), Jay Hill (N.M.), Thomas Titus (Ill.) and Carla Wardin (Mich.) were all named program winners after nationwide online voting and interviews by a panel of judges. The class will share their stories on a national stage through media interviews, consumer-facing public appearances and events. Learn more about them at www.fooddialogues.com/Faces.

Monday USFRA announced the feature length documentary Farmland is now available for rent or purchase on demand. Kavazanjian told HAT there is also a shorter version they would like to get into every high school and college in the country.

“Not the ag schools,” she said. “Into every urban school and every suburban school. It tells the story of farming and ranching in America. We can’t take everybody to the farm so we have to bring the farm to them. We now have a 44 minute version which is shortened from our full length, theatre version motion picture, our documentary. It is now available for download on www.amazon.com or iTunes. You can buy it. You can stream it. we’re really excited about that.”

She said farmers can help financially support Farmland in schools by visiting IamFarmland.org.

Meet Nancy in the HAT interview:Nancy Kavazanjian

USFRA release on Farmland:

Academy Award®-winning filmmaker James Moll’s feature length documentary, Farmland, is now available for rent and purchase via On Demand platforms – providing more people with the opportunity to view the film from their own homes and digital devices. The film’s move to digital platforms takes place this month, following a successful four-week run on Hulu.com and Hulu Plus. 

Farmland is available for digital download via iTunes, Amazon Instant Video, Blockbuster On Demand, Sony PlayStation, Vudu.com, Xbox and YouTube. The cost to download and own the film ranges from $14.99 to $19.99 for high definition and $12.99 to $14.99 for standard definition format. Online rental will cost approximately $4.99 to $7.99 for high definition and $3.99 to $6.99 for standard definition format.

Farmland will also be available to traditional satellite and cable television subscribers via their respective Video-on-Demand or Pay-per-View platforms in December 2014. DirecTV and DISH subscribers will have access to Farmland through their Video-on-Demand or Pay-per-View channels beginning on December 2. The film is also being made available to companies that deliver Video-on-Demand (VOD) or Pay-per-View (PPV) content to ATT U-Verse, Verizon Fios, Comcast, Cox Communications and Time Warner Cable. Viewers are encouraged to check their local VOD/PPV channels on their respective cable and satellite television providers for details.

During its theatrical debut this year, Farmland was shown in more than 170 theaters across the country including Regal Cinemas, Marcus Theatres, Carmike Cinemas, Landmark Theatres, and many key independent theaters.