Home Indiana Agriculture News Program to Focus on Strategic Marketing for Agribusinesses

Program to Focus on Strategic Marketing for Agribusinesses


Scott DowneyPurdue University’s Center for Food and Agricultural Business will host the 2015 Executive Agri-Marketing program Aug. 31-Sept. 2 in West Lafayette.

The program targets agribusiness managers responsible for making marketing decisions in companies that serve farmers or dealers in roles that include branding, product management and strategic direction.

Scott Downey, (pictured) assistant director of the center and associate professor of agricultural economics, and Justin Funk, managing partner of Agri Studies Inc. based in Guelph, Ontario, Canada, will lead the program.

This year’s program focuses on best practices in marketing, the discipline of segmentation, aligning the organization around the customer experience, marketing decision tools and putting ideas to work. Participants will have the opportunity to consider the gap between organizational intention and customer perception and will use marketing decision tools to address financial and managerial metrics, planning and analysis.

“The purpose of Executive Agri-Marketing is to go beyond traditional marketing advice,” Downey said. “We’ll offer participants the strategies and tools they need for marketing in today’s volatile agricultural climate.”

Find more information and apply for the program at https://www.agribusiness.purdue.edu/seminars-and-events. Register by June 30 for the early registration rate of $2,245 per person. The regular rate is $2,395 per person. Team rates also are available by calling 765-494-4247.

Source: Purdue News