According to the results of a nationwide study – the premium quality of the Certified Angus Beef brand resonates with consumers. Seventy-five percent of interviewees ranked the Certified Angus Beef brand logo as representing the highest quality Angus beef available. They also said they would pay more for it in restaurants and grocery stores. Participants were ages 35 to 54, with an annual household income of 50-thousand dollars or more who consume beef at least once or twice per week. Three-quarters of those surveyed were women. The brand’s logo advanced to 94-percent consumer recognition – more than double the closest ranking brand and three-percentage points higher than in 2007. Tracey Erickson – the brand’s Vice President of Marketing – says consumers have a very strong perception of the brand’s quality and associate it with the logo when dining out and shopping at grocery stores.
The research builds on findings from 900 in-store intercepts in 2007 and focus groups in 2010. It adds results from 900 U.S. store intercepts in 2013 – as well as a web survey of 11-hundred consumers from the U.S. and Eastern Canada.
Source: NAFB News service