Ten U.S. soybean farmers recently participated in the United Soybean Board’s 2014 See for Yourself program to learn about their customers beyond the elevator and the soy checkoff’s role in marketing U.S. soy to those customers. This year, the farmers visited St. Louis, Panama and Ecuador.
See for Yourself invites farmers to see their funds and the Checkoff’s efforts in action. The stops on the program examined domestic and international transportation, high oleic soybeans, biodiesel and the use of soybean meal for animal feed.
It is an experience that gives farmers a true understanding of how their checkoff dollars are being used, according to LaVell Winsor from Kansas, one of this year’s participants.
“I feel like I have a much greater understanding of how Checkoff dollars are used and where the investments are, both at home and then abroad as well. I think it’s probably money well spent by the U.S. farmers.”
A total of 70 farmers have taken advantage of this unique opportunity over the past seven years.
Be on the lookout for how to be a part of next year’s See for Yourself program by visiting www.unitedsoybean.org.