A recent study shows every dollar invested in the Beef Checkoff from 2006 to 2013 returned about $11.20 to the beef industry. The study by Cornell University shows without the Beef Checkoff, U.S. beef demand would be an estimated 15.7 billion pounds less than with checkoff programs in place, according to Meatingplace. Checkoff funded marketing has increased beef demand by 2.1 billion pounds a year. With ongoing budget problems, the study was commissioned to evaluate checkoff programs.
The results concluded all eight of the checkoff’s demand enhancing programs had positive impacts on beef demand. Those programs include advertising, marketing, industry information, new-product development, public relations, nutrition research, beef-safety research and product-enhancement research.