When consumers think about farmers and ranchers – their perceptions don’t always match reality. There are farmers and ranchers throughout the U.S. doing wonderful things to bring food to tables around the globe. But these important figures are not recognizable by consumers, mainstream media and influencers. Bob Stallman – American Farm Bureau Federation President and U.S. Farmers and Ranchers Alliance Chairman – says the people who grow and raise are food are often missing from the many voices leading conversations about food. USFRA is looking to change that. He says they want to find the best people to be part of these conversations and represent the real farmers and ranchers of America.
The organization announced during the Food Dialogues event in Los Angeles that it is looking for the “Faces of Farming and Ranching” as a way to put a real face on agriculture and shine a light on the heart, personalities and values that are behind today’s food. They are looking for farmers and ranchers who are proud of what they do, eager to share their stories of continuous improvement with others and who are actively involved today in sharing those stories. USFRA is accepting entries through September 8th at www dot FoodDialogues dot com. In November – at the Food Dialogues event in New York City – 10 to 15 finalists will be announced. The announcement will open a public online voting period. Based on those votes and the recommendation of a panel of judges – “The Faces of Farming and Ranching” will be selected – with winners announced in early January 2013.
For all of the details on the application process, what USFRA is looking for and what the winners will receive – visit www dot Food Dialogues dot com (www.fooddialogues.com).
Source: NAFB News Service